Turn Your Press Releases Into Publicity Releases & Post Them On The SHOOT Publicity Wire For Strong 'Direct To Marketplace' Reach & Engagement Results

SPW will deliver your latest news to production & post decision-makers in Movies, TV, Commercials and Online Video... Guaranteed

Reaching decision-makers, in a hard-to-reach niche market, who can utilize your production, post, editorial, VFX, animation, music & sound services/talent, shoot in your location, vote for awards, attend your industry event and/or purchase/rent your equipment, hardware & software products, requires a highly effective new approach to how the traditional “press release” model can be re-purposed to operate as a textual ad or “publicity release” to enhance the value proposition of the cost of PR and advertising components in a company’s marketing mix. After publishing over 14,000 Publicity Releases, the SPW has proven this from all perspectives including digital distribution, reader acceptance, client reorder retention, traffic growth, quality presentation & environment of media placement, and most importantly backed up with measurable benchmark analytic data.

A SHOOT^®  Publicity News Release will put your company news in front of movie studios, TV/Cable/Online networks, brand marketers, ad agencies, producers, directors, production & post companies, media outlets, journalists, bloggers, researchers, social networkers, search engines, prosumers, fan sites, as well as all the other industry stakeholders and influential decision-makers that affect the filmmaking, television, commercialmaking, web and mobile video businesses worldwide. In other words, your release reaches the production & postproduction industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

The SPW provides continuous 365/24/7 delivery of reach and engagement for releases that boosts the productivity of industry services & product PR marketing investment dollars. The SPW is for leading companies, creatives, producers, executives, managers, artisans, and their publicists in ad agencies, movie studios, production houses, talent agencies, equipment and software vendors, awards shows, film festivals and individual artisans and others to get their work, achievements, services, products and more seen and recognized. The SPW is a timely, comprehensive, source of new services and product information.Learn more at pr.shootonline.com or contact Gerald Giannone, Managing Editor, SPW at 203-227-1699 x12

Using well established digital feeds and opt-in ePubs* such as the SPW Media Alerts, The SHOOT >e.dition, Brand New[s], SHOOT Dailies, SHOOT Screenwork, and SHOOTonline.com site placement, RSS Feeds, social feeds to Twitter, Facebook, and LinkedIn plus The SHOOTonline Mobile App, links on the weekly SHOOT >e.dition, the SHOOTonline.com home page and throughout the SHOOTonline platform, and search engine optimization (SEO) for Google, Yahoo, Bing, etc. Selected releases are published in SHOOT Magazine‘s regular “On The Wire” column. Learn more about SPW News Release Distribution and SPW Benchmark Analytic Data

Create "Micro-Moments" to win new customers over time
Movie, TV, Music Video, Commercials and Online Video executives & artisans have access to digital information like never before anytime & anywhere. This 24/7/365 access leads to sudden realizations (i.e.. epiphanies) for “next moves” toward improving production quality, process, and reducing costs. They want to immediately search and find constructive information that will form strategies and develop contacts to build on these realizations. These "Micro Moments" can happen at anytime of the day or night. The information found in these "micro-moments" can be the genesis that leads to changes in their workflow processes, purchasing, vendor and talent relationships. If you don’t cater to these "micro-moments," then you're losing out on perfect marketing opportunities to be a part of your rapidly changing clients' and prospects' mind set. Companies and artisans that prepare, wait, and position themselves to be found in these “micro moments” become the genesis of change for their clients and prospects instead of the victim of change. A SPW Publicity News Release is a simple, fast, means to create a “micro-moment."

Engagement Rates Will Double Over Time
For The Average Release on posted SPW with an average of 11,601 Impressions*

After 1 Month | 11.37% CTR*
After 3 Months |   14.36% CTR
After 6 Months | 16.53% CTR
After 12 Months | 19.45% CTR
After 18 Months | 22.88% CTR

Learn more about SPW Benchmark Analytic Data

*REACH/IMPRESSIONS (External Views) are impressions from a publicity release's outgoing "Teaser Abstract." Includes the headline, teaser image, abstract, and read more hyperlink located on external web pages other than a release's web page (i.e. SHOOT homepages, NewsRooms, Embed pages, search engines, SHOOT ePubs, social sites, emails, SMS, feeds, SHOOTonline Mobile App, external posted links, etc) containing hyperlinks back to a news or video release. Note: It should be mentioned that due to large site image caching strategies (i.e. Facebook, Google, twitter, etc) external counts reflected here are not 100% of external views for a release. ENGAGEMENT/CTR (OPEN RATE) or click-through rate is the ratio of users who view your release's EXTERNAL VIEWS to the number of PAGE VIEWS TOTAL a release's web page gets on SHOOTonline. (CTR=Clicks/Impressions/Reads). This is reflected in a percentage. The purpose of CTR is to measure the ratio of clicks/opens to external abstract impressions of  publicity release. SOURCE: EXTERNAL VIEWS counts provided by Google Analytics. All other counts made by SHOOTonline.com powered by Drupal at its core. Important Note: Social sites (i.e. Facebook, Twitter, Google+, Instagram, etc) cache images so a abstracts/links posted to these social sites (SPW posts all releases to Facebook & Twitter) record only 1 SPW impression only even if post is shared on that site in large numbers) 

How To Post & Pricing
SHOOT's SPW News Release Service is accessible 24/7/365 and is priced at $60. USD per release including SPW Editor review and all regular SPW distribution. (15% PR agency and bulk purchase discounts are available and can be used over time.) Releases may include content, links, up to 8 photos and video.  Step-by-Step instructions, requirements, and How To Post a Publicity News Release screencast video can be found here: http://faq.shootonline.com/spw/how-to-post-spw-publicity-news-release  You’ll need to log in or create (Register) FREE account prior to purchase and upload.

SHOOT Marketing
The SHOOT Publicity Wire is one of many SHOOT digital and print marketing options that align with SHOOT’s ongoing mission to provide vital news and information about the creation of all forms of advertising and entertainment content necessary to its readers across all segments of the advertising and entertainment industries AND to serve as a conduit between these segments to open doors to create new work, new business, new opportunities and new partnerships. For information on SHOOT Magazine, SHOOTonline & SHOOT email newsletter advertising, Content Marketing packages, Emmy FYC & Academy FYC marketing, SHOOT New Directors Showcase Event Sponsorship, SHOOT Membership & MySHOOT Profiles, please contact Roberta Griefer, SHOOT Publisher at 203/227-1699, ext 13 or rgriefer@PROTECTED. Be sure to ask about the special summer advertising discounts for SHOOT Magazine’s August/September Issue! (final space reservations due by 7/31)

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